1. Billboards

Billboards are the most common and recognizable form of outdoor advertising. These large, static advertisements are placed along highways, roadsides, and busy intersections to capture the attention of motorists and pedestrians.

• Static Billboards: Traditional billboards with a single image or message displayed.
• Digital Billboards: High-tech, digitally updated billboards that can rotate multiple ads or change messages in real-time.
• Posters & Bulletins: Smaller, more targeted versions of billboards typically placed on local streets or in neighborhoods.

2. Transit Advertising

Transit advertising refers to ads placed on various forms of public transportation or at transit locations like bus stops, subway stations, and airports.

• Bus & Train Wraps: Full or partial ads wrapped around the exterior of buses, subways, or trains.
• Station & Shelter Ads: Ads displayed in train stations, bus shelters, or subway tunnels.
• Airport Advertising: Ads placed in airports, including on walls, floors, baggage claim areas, and even on airport shuttles.

3. Digital Outdoor Advertising

Digital outdoor ads use digital technology to display dynamic and interactive content. These can be found in places like shopping malls, city centers, and transportation hubs. They are often large LED screens that can be updated frequently with new content.

• Digital Billboards: Large, digital displays along roadsides or highways.
• Interactive Kiosks: Digital screens placed in malls, airports, or other public spaces where users can interact with the ad content.
• LED Displays: Dynamic and customizable ads, often found in urban settings, where the message can change throughout the day.

4. Street Furniture Advertising

Street furniture advertising refers to ads placed on items commonly found in public spaces, such as benches, bus shelters, newsstands, and kiosks.

5. Wallscapes & Murals

Wallscapes are large advertisements painted or applied to the exterior of buildings. Murals can be a blend of art and advertisement, making them eye-catching and memorable.

1. National TV Advertising

National TV advertising involves airing ads on large-scale, nationwide networks. This format is best suited for brands aiming to reach a broad audience across the entire country.

• Prime-Time Ads: These are ads aired during the most-watched time slots (typically between 8 PM and 11 PM). While expensive, prime-time spots offer maximum visibility and impact.
• Daytime Ads: These are typically aired during the day, often targeting a more specific audience, such as stay-at-home parents or retirees.
• Cable TV Ads: These ads air on cable networks and can be more affordable than national broadcast TV. Cable networks can offer targeted demographic reach based on the content type.

2. Local TV Advertising

Local TV advertising targets specific regions, cities, or even neighborhoods. These ads are ideal for businesses looking to connect with their community or serve a specific geographic area.

• Regional Network Ads: These ads appear on regional TV stations and may be part of a larger broadcast network, giving you localized exposure while still benefiting from the reach of a big network.
• Local Station Ads: These are broadcast on local TV stations in a specific city or market, often focusing on local news or community events.

5. TV Sponsorships

Sponsorships involve associating your brand with specific programs or events. Instead of purchasing a commercial spot, you "sponsor" a show or event, and your brand is featured throughout the program.

• Event Sponsorship: A brand sponsors a high-profile event, such as a major sporting event, awards show, or reality TV program.
• Program Sponsorship: A brand can sponsor a particular TV program, receiving a branded segment or mention within the show.

1. Traditional Radio Spots

Traditional radio spots are pre-recorded commercials that are aired during specific time slots on a station. These can range from short 15-second ads to longer 60-second or 90-second spots, depending on the messaging and target audience.

• 30-Second Spot: This is the most common duration for radio ads and is ideal for concise messages, product promotions, or service announcements.
• 60-Second Spot: Allows more time for storytelling, giving your ad the ability to include music, sound effects, and calls to action.
• 15-Second Spot: A shorter, punchier ad that’s great for quick messages or limited-time offers.

2. Sponsorship and Co-Branding

Sponsorship involves associating your brand with specific radio programs, events, or segments. It can be a more subtle form of advertising, as your brand is integrated into the content.

• Program Sponsorship: Your brand becomes the sponsor of a specific radio program or segment, such as a morning show, talk show, or music hour.
• Event Sponsorship: Sponsor live events or competitions aired on the radio, such as music festivals, charity drives, or sports broadcasts.
• Co-Branding: Collaborate with the radio station to co-create promotional content or special offers that are shared with listeners.

3. Jingles & Audio Branding

Jingles are catchy, musical advertisements that use music and lyrics to create memorable and easily recognizable brand messages. Audio branding uses distinctive sounds and tunes to create a unique auditory identity for your brand.

4. Radio Talk Show or Interview Spots

Radio talk shows and interview spots allow you to feature your brand in a live, conversational context. These segments often involve radio hosts interviewing a spokesperson from your brand, discussing your product or service, or providing insights related to your industry.

5. Live Mentions & Endorsements

This type of advertising involves radio personalities or hosts directly mentioning or endorsing your product during their regular programming. These live mentions can occur within the context of the host's daily conversation or specific promotional segments.

6. Digital Radio Advertising

With the rise of digital radio platforms like Spotify, Pandora, and Apple Music, digital radio advertising has become an increasingly popular way to reach tech-savvy, younger audiences. These platforms offer a mix of audio ads and display ads that can be targeted based on user data.

1. Newspaper Advertising

Newspapers are a well-established medium for reaching a broad audience. They can be local, regional, or national in scope, allowing businesses to select their target audience based on geographic location, demographics, and the publication’s readership.

• Display Ads: These ads are typically large and placed throughout the newspaper in specific sections (e.g., classified, sports, lifestyle, etc.).
• Classified Ads: Smaller, text-based ads often used for job listings, real estate, and services.
• Public Notices: Legal notices or announcements that need to be made public.
• Insertions: Printed materials, such as coupons or brochures, placed inside the newspaper.

2. Magazine Advertising

Magazines offer a highly targeted platform for print ads, allowing you to reach niche audiences based on their interests. Whether it’s a business magazine, fashion publication, or hobbyist magazine, print ads in magazines often cater to highly engaged, loyal readers.

• Full-Page Ads: Large ads that take up an entire page and showcase a brand or product with strong visuals and messaging.
• Half-Page Ads: Smaller ads that allow you to present a concise message or image.
• Quarter-Page Ads: Even more concise ads, ideal for small promotions or announcements.
• Advertorials: These are paid advertisements designed to look like editorial content, often blending seamlessly with the magazine’s regular articles.

3. Direct Mail Advertising

Direct mail involves sending physical mail pieces directly to individuals’ homes or businesses. These can range from catalogs and brochures to postcards and letters, and they provide a personal touch that digital ads can’t replicate.

• Postcards: Brief, visually impactful pieces that get straight to the point.
• Brochures: Detailed, informative materials showcasing products or services.
• Catalogs: Large, comprehensive mailings featuring a brand’s entire product lineup or services.
• Letters: Personalized communication often used for special offers, sales, or direct appeals.

4. Brochures & Flyers

Brochures and flyers are often used for promoting events, special offers, or products. They are typically distributed in person, through mail, or placed in public spaces like stores, trade shows, or local businesses.

• Bi-Fold & Tri-Fold Brochures: Standard formats used for informative, visually engaging designs.
• Flyers: Single-page promotional materials that are short and to the point.
• Product Catalogs: Larger brochures showcasing your product line in detail.

Digital Media Buying

Digital advertising is a core part of modern media strategies. Our team leverages various digital channels to place targeted ads that drive results.

Social Media Advertising

• Platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, Snapchat
• Services: Ad creation, audience segmentation, bidding strategies, campaign optimization, and reporting
• Ad Types: Carousel ads, video ads, display ads, story ads, lead generation ads, etc.

Search Engine Marketing (SEM)

• Platforms: Google Ads, Bing Ads
• Services: Keyword research, ad copy creation, bidding strategies, landing page optimization, and continuous performance tracking
• Ad Types: Text ads, shopping ads, display ads, retargeting ads

Display Advertising

Services: Creating visually compelling banner ads that appear on websites and apps your audience frequents. Includes strategic placement through Google Display Network and other third-party ad networks.

Video Advertising

• Platforms: YouTube, OTT platforms (e.g., Hulu, Roku), and in-stream ads
• Services: Video creation, targeting the right audience, and optimizing video ad placements for higher engagement and conversions.
• Ad Types: Skippable ads, non-skippable ads, bumper ads, pre-roll, and in-stream ads.

Programmatic Advertising

Services: Real-time, automated ad buying that optimizes your budget allocation by using data-driven insights to place ads across multiple digital platforms.